| 泰勒瓦(TERROIR)源于法語土壤一詞，在葡萄酒業中意味著優質葡萄酒所具備的天然因素──土質、水分、陽光、溫度、種植、釀酒師等風土與人情的融合。我們借這個詞創建泰勒瓦品牌，堅持原產地酒莊自選進口，將優質的、個性化的、天然的、在酒莊直接灌裝的原瓶葡萄酒在中國市場推廣銷售。由我們親自深入各個產區的酒莊，從種植到釀造全程考察篩選出充滿地域特點、莊園歷史文化傳承、釀酒師激情、選酒人熱情為一體的個性化葡萄酒，由我們的物流及貿易進口，并在所屬連鎖專賣店直接銷售，以點對點的模式最大化的降低流通成本，用泰勒瓦對酒及酒文化的尊重與了解，用泰勒瓦的激情，向消費者推介高性價比的、品質的、健康的、樂趣與內涵并重、層次與享受同在的葡萄酒，讓消費者了解她并愛上她。
我們通過連鎖專賣店(泰勒瓦葡萄酒專賣店)及電子購物網站(http://www.xxxebonystars.com)以零售為主體銷售模式，以葡萄酒品鑒課程，個人或企業活動用酒挑選及現場服務等為軟性服務產品。泰勒瓦連鎖店分為零售商品區，專業測酒區及酒廊區。零售商品區有來自法國、西班牙、意大利、德國、澳大利亞、加拿大、南非等傳統產區與新世界產區300多種葡萄酒與干邑白蘭地，和來自比利時，德國，法國等產地的50多種原釀手工啤酒。各類酒具用品包括專業恒溫冷藏柜，進口水晶酒杯與醒酒器，自行開發的便攜冰包，野餐箱，木箱，禮品包裝，以及相關知識書籍等。在每家專賣店的品測區內不定期舉辦品酒會及品酒課程，在酒廊區提供會員專屬飲酒及交流場所。會員制銷售讓會員通過積分享受專有折扣待遇及禮品，通過數據庫后臺對會員消費信息的總結與分析，更好地向會員推薦符合個人消費習慣及喜好的產品，讓會員享受到貼心與細心的服務。
泰勒瓦以品質、個性、文化、時尚作為企業發展核心。
品質：堅持產地酒莊自選，嚴格考察酒莊種植，釀造過程，通過專業評選挑選出高性價比葡萄酒。
個性：在品質基礎上突出酒性與人的個性相結合，最大化選出不同個性的葡萄酒，還原酒的“生命”于人的生命之中。
文化：深入了解原產國酒文化，突出原味融合中國文化元素，在中國推進葡萄酒文化。
時尚：在以個性為主導的現時代，時尚的即是個性化的，我們以多元素個性化的葡萄酒闡述“酒尚”的概念。
品質紅酒 = 優質產品 + 合理的價格 = 優雅 • 舒適 • 簡約的生活
歡迎加入這種生活，讓我們成為您生活的一部分。
Terroir, originated from the French word soil, stands for the natural factors for high quality wine --- soil, water, sunlight, temperature, cultivation, winemaker and inosculated natural conditions and social customs. Using the word Terroir to create our brand, we persist in choosing and importing wine from place of origin to promote these high-quality, individualized, natural, direct filling bottles of wine in Chinese market. By visiting those vineyards at different producing zones and checking the entire procedure from planting to brewing to select those characteristic wines which embodies the local geographica features, historical and cultural heritage, passion of winemakers, enthusiasm of wine selectors. The wine is imported by our logistics and trading companies and to be sold in our chain stores to maximize the flow of lower cost by end-to-end models. With understanding and respect for wine and wine culture, Terrior is promoting with passion our high performance price ratio, premium, healthy, delighting but connotative, elegant but joyful wine to the customers, so they will know and love her.
We aim retail sales as the main pattern by chain of stores (Terroir wine store) and e-shopping sites (http://www.xxxebonystars.com), and regard wine tasting course, personal or enterprise activities wine selection and site services as the soft-service products. Terroir chain stores comprise of retail zone, professional wine testing zone and lounge area. Retail goods cover over 300 types of wine and cognac Brandy from France, Spain, Italy, Germany, Australia, Canada, South Africa, and other traditional producing areas and the New World producing areas. In addition, there are more than 50 types of the original hand-brewing beer from Belgium, Germany, France and etc. Various types of liquor appliances include professional constant temperature frozen counters, crystal glasses and wine wake bottle, self-developed portable ice packs, picnic boxes, wooden boxes, gift wrap, and the relevant books. Wine tasting party and tasting course will be held from time to time in each store, while providing exclusive alcohol and relax places to the members. Membership-sales enable members to enjoy exclusive discounts and gifts by bonus points. Besides, we can summarize and analysize the sales information by database so that we could better recommend our customers those products which meet their personal consumption habits and preference. So the members enjoy our caring and circumspective services.
Terrior treasures the value of Quality, Character, Culture and Vogue as its enterprise development core.
Quality: to persist in strictly choosing wine from wineyard and chateau, observing the brewing procedure and choosing premium wine with high performance price ratio through professional appraisal
Character: to display the character of wine and human nature, to select wine with different characteristics, and to revive the “life” of wine into human life.
Culture: to comprehend original wine culture, display wine culture essence, mix with Chinese culture elements, and introduce wine culture into Chinese market.
Vogue: The modern time is led by individuality, vogue is kind of individuality, which we shall use several factors to annotate the conception of wine.
Premium Wine= high quality product+ reasonable price= elegance· comfort· simple life
Welcome to join this life style and make us one part of your life. |
